DONKI Launches “Kiwami Nama Shokupan” Flagship Store at DONKI Mall Thonglor to Appeal to Lovers of Authentic Japanese Milk Bread
Time to discover and experience the best-tasting, freshly made milk bread in town
Donki (Thailand) Co., Ltd., operator of top Japanese specialist chain store with a variety of quality miscellaneous goods and consumables imported from Japan under Pan Pacific International Holdings Corporation (PPIH), launched the flagship “Kiwami Nama Shokupan” store in Thailand located on the first floor, the plaza zone in front of DONKI Mall Thonglor, for sales and distribution of Japanese style recipes bread. The new flagship store will also serve as the main kitchen for making the bread for distribution to other DON DON DONKI outlets in Thailand. The company also has plans to expand sales and distribution channels for Kiwami bread in Bangkok, its vicinity, and other provinces in the future in response to solid demand from loyal customers with strong appetite for the high-quality, freshly made Kiwami bread. The launch of Kiwami Nama Shokupan store at DONKI Mall Thonglor is expected to further enhance quality bread production capacity and optimize sales and distribution.
The word “Kiwami” means “great” or “ultimate” in Japanese. It is used to communicate about the premium grade of the Kiwami bread originally created by great commitment and endeavor of the Japanese team chef who came up with the recipe. Meanwhile, the Japanese word “Nama” means “fresh”, so the mixing word “Nama Shokupan” refers to a delicious bread that can be freshly consumed without grilling or toasting. An outstanding feature of the Kiwami bread is its soft and fluffy texture as it has higher moisture content than other bread brands. This is because the Kiwami has a unique breadmaking process that can efficiently expose the intrinsic aroma of specially prepared wheat flour recipes, while a harmonious blend of tempting aroma and sensory characteristics of milk results in the best-tasting milk bread with rich flavor, leaving a smooth sensation on your tongue. Kiwami bread is excellent in its soft, airy, and fluffy texture as DONKI staff members in Thailand have intensively advanced their skills in making Kiwami bread everyday for as long as nearly three years with breadmaking expertise passed on by highly experienced Japanese chefs. Such contributions and efforts have significantly generated sales of more than 100,000 pieces so far, reflecting its tasty flavor, deliciousness, and distinctive characteristics of Kiwami Japanese milk bread.
“Kiwami Nama Shokupan” store is complete with the attractive white and blue tones to deliver a sense of modern Japanese aesthetics and style, focusing on simplicity and purity to align with Kiwami bread, which is the Japanese-style premium milk bread finished with the authentic recipes from Japanese chefs. It intends to make and sell two Kiwami bread variants: Kiwami bread complete with milk sought in Thailand and Kiwami bread finished with Hokkaido milk exclusively from Japan. There will be two sizes to choose from: one straight row and a half row with an ultimate goal to please customers who are very much in love with having a premium bread and those who give priority to experiencing a soft, fluffy milk bread with unique taste. It also targets Japanese who are enthusiastic about the premium Japanese-style Shokupan bread. As its name suggests, it is the ultimate Japanese-style bread that you can buy and eat fresh everyday.
Let’s mark “Kiwami Nama Shokupan” store at DONKI Mall Thonglor on your culinary journey and gastronomic calendar. A one straight row of Kiwami Nama Shokupan milk bread is available at 156 baht, while half a row costs 78 baht. Meanwhile, a one straight row of Kiwami Nama Shokupan complete with Hokkaido milk is sold for 189 baht as half a row is available at 95 baht. It is available for purchase at the first floor plaza zone in front of DONKI Mall Thonglor and other DON DON DONKI outlets at The Market Ratchadamri and Seacon Square Srinakarin. You can also enjoy online shopping and delivery using the GrabMart app.
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